01 · WALKTHROUGH
Book the playbook hour
Show a Sales or Marketing head the exact templates their team would run — pipeline follow-ups, campaign drafts, handoff notes — with a named agent assigned like a laptop.
Partner GTM lab · productivity motion
Build a book of SI clients.
For marketing operators, boutique agencies, and GTM freelancers who already sell outcomes to Sales and Marketing heads. You book department walkthroughs, run playbook pilots, and keep the relationship — we supply the governed SI workforce those departments actually use.
YOUR BOOK · THEIR DEPTWIN: BOOKED WALKTHROUGHS
You sellHours back via Sales/Marketing pilots
You bringPlaybook walkthrough → dept pilot
They ownNamed agents, locked until trusted
How you sell
Not a platform tour. A three-step department motion you can run this month with people you already know.
02 · PILOT
Land one department
Admin installs on their server. You coach the first week against the playbook. Success is hours returned and work finished, not “AI adopted.”
03 · EXPAND
Grow the book
Repeat the walkthrough with the next department head. Your win metric is booked walkthroughs and active pilots — not seats sold on a spreadsheet.
Who this seat is for
Narrow on purpose. If you sell security theater to CISOs, this is not your lane — see the skiff partners track instead.
You (recruit)
Marketing operators, boutique agencies, GTM freelancers who already open doors with department heads.
Not you
Not pure IT shops, not fractional CISOs hunting compliance deals, not people who only want to white-label a chatbot.
You sell to
Sales and Marketing department heads at midmarket companies (~30–300 people) who need capacity, not another SaaS login.
Their pain you name
Teams pasting client work into public AI. No one measuring hours back. Shadow spend on personal cards.
Ads & content angle
ROI, hours returned, department templates — case-style posts about one pilot, not “AI platform” explainer threads.
Win metric
Partner → booked department walkthroughs / active pilots. Early cohort: do things that don’t scale — we review each pitch with you.
The offer you bring
Angled for workforce productivity. Same core product as the security track — different hook, buyer, and first conversation.
Department playbooks
Sales and Marketing templates that become real projects in week one. You walk the head through theirs, not a feature list.
Agents as assigned laptops
Each agent owned by one employee (principal). Locked in a skiff until trust/promotion. Feels like staffing, not “trying ChatGPT.”
Self-hosted, measurable
Runs on their company server. Pilots judged by hours back and finished work — the language department heads already use.
Why this seat fits operators
You already know how to sell a clear outcome to a busy department head. Deep platform engineering is not the job.
Sell the job you know
Capacity, follow-through, and cleaner campaigns. You are not inventing a security practice from scratch.
Midmarket sweet spot
30–300 employees — big enough to feel the drain, small enough to green-light a department pilot without a six-month RFP.
GTM lab, not franchise theater
Near term: partner access and a distinct productivity motion we A/B against the security track. Franchise packaging comes later if it earns it.
Apply for partner access
For operators who will book department walkthroughs — not tire-kickers. We review personally.